Squarespace Website Tutorial for Creatives: Start to Launch
If you’re a creative building a career in today’s landscape, your website is no longer optional. It’s not just a portfolio. It’s not just a link in your bio.
It’s your home base.
Over the past year, one thing has become incredibly clear in my coaching sessions. Creatives are done waiting to be chosen. They want clarity. They want ownership. And they want a place online that actually reflects who they are and the work they want to be known for.
That’s why I created this complete Squarespace website tutorial for creatives. It’s a start to launch walkthrough designed to help you build a simple, aligned website without tech overwhelm or perfectionism.
This is not about building the fanciest site on the internet.
It’s about building a clear foundation that supports your work, your income, and your next chapter.
Why Creatives Need Their Own Website Now
Social media platforms change constantly. Algorithms shift. Visibility comes and goes.
But your website is the one place you control.
For performers, artists, coaches, and creative entrepreneurs, a website gives you:
A professional presence that grows with you
A place to share your work without fighting an algorithm
A clear way for people to understand who you are and what you do
A foundation for future income streams, bookings, or offers
Most creatives don’t need more platforms.
They need one solid home.
What This Squarespace Tutorial Covers
In this video, I walk you through my exact process for building simple Squarespace websites for creatives. This is the same approach I use with my private coaching clients.
You’ll learn:
How to choose a Squarespace template without overthinking
How to set up your site structure in a clean, intentional way
How to build a homepage that actually communicates your work
How to create pages and sections that feel aligned and easy to update
What matters most when you’re launching, and what can wait
This tutorial is designed so you can follow along in real time. You don’t need prior tech experience, and you don’t need everything figured out before you start.
Simplicity Is the Strategy
One of the biggest mistakes creatives make is thinking their website needs to be perfect before it goes live.
It doesn’t.
A simple website that clearly communicates who you are and what you offer will always outperform a complicated site that never launches.
This approach is about:
Progress over perfection
Clarity over complexity
Ownership over comparison
Your website should feel like a living space you can grow into, not a project you avoid because it feels overwhelming.
Watch the Full Squarespace Website Tutorial
Below is the complete step by step walkthrough where I build a Squarespace website for creatives from start to launch.
Who This Is For
This tutorial is for you if:
You’re a performer, artist, or creative professional building a sustainable career
You want a website but feel overwhelmed by tech
You’re ready to stop relying only on social media
You want a home base that reflects who you are now, not who you were years ago
Whether you’re launching your very first website or rebuilding one that no longer fits, this process will meet you where you are.
Want Support Building Yours?
I love having these conversations one on one with creatives.
If you want help clarifying your website, structuring your pages, or deciding what actually matters for your career right now, you can book a private coaching session with me.
We’ll look at your work, your goals, and your online presence together and build something that truly supports your life and career.
Learn more about working with me here.
Final Thought
Your website is not just a digital resume.
It’s a declaration that you are taking your creative life seriously.
You’re allowed to claim space online.
You’re allowed to evolve.
And you’re allowed to build something that grows with you.
I hope this tutorial helps you do exactly that.
Ashlee Espinosa, MFA is an actress and creative mentor helping performers and artist entrepreneurs build aligned, multi-stream creative lives. Her work blends artistic intelligence, clarity, and grounded strategy to support creatives who want to grow with confidence, purpose, and joy.
Every Tuesday she shares a letter with mindset tools, creative clarity, and guidance for your next chapter.
