Performer. Coach. Creative Entrepreneur.

I empower artists to thrive onstage and off through mindset, marketing, and career strategies that blend artistry with entrepreneurship.

More than a performer.

You’re creating a life you love.


Through mentorship, strategy, and entrepreneurial support, I help artists transform their artistry into a sustainable, joy-filled career — onstage and beyond.

Meet Ashlee: Blending Artistry, Coaching, and Creative Entrepreneurship

With over two decades as a performer and nearly a decade as a university professor, I’ve lived the hustle of an artistic career and the burnout that comes with it. Today, I help actors, singers, and creative entrepreneurs design sustainable, soul-aligned careers by blending artistry with entrepreneurship through strategy, mindset, and digital tools that actually work — onstage and off.

More Than a Performer.

A Creative Entrepreneur.

You deserve a career that feels aligned with your artistry and your life. My work is about helping you design a path that’s sustainable, joyful, and deeply your own.

Onstage Artist. Offstage Guide.

I live the creative life I coach others to build by blending performance, strategy, and entrepreneurship into one aligned path.

Ashlee Espinosa in a sleek black leather dress against a dark background, representing her strength and presence as a professional actress.
Side-by-side portraits — Ashlee in black dress (acting) and sparkly dress (coaching)

Career & Creative Resources for Artists

From auditions to entrepreneurship, explore proven tools, strategies, and stories to help you grow a bold, burnout-free creative career — onstage and beyond.

Blog
Back in Performer Shape at 43: My Artist Reset Story
Back in Performer Shape at 43: My Artist Reset Story

Feeling stuck in your performer journey? Here's how I reclaimed my energy, health, and career at 43—and why it's not too late for you either.

Read More →
How Airbnb Helped Me Build a $150K Artist Life
How Airbnb Helped Me Build a $150K Artist Life

What started as a last-minute Airbnb listing turned into $150K and gave us the freedom to leave academia, travel, and return to our creative careers full-time. This is the story of the risk that changed everything and how you can start thinking differently about your income as an artist.

Read More →
Feeling Lost Online as a Performer? Read This First
Feeling Lost Online as a Performer? Read This First

Not sure where to start with your online presence as a performer? This post breaks down how to focus your energy based on your real career goals.

Read More →

Real Artists. Real Results. Real Careers.

  • Testimonial from coaching client Sukha Yang

    "Ashlee is the perfect coach for anyone aspiring to be a performer. With her guidance, I was accepted into 5 top musical theatre programs in 2025. She is the most supportive and inspiring mentor I’ve ever had the pleasure of working with."

    Sukha Yang, Baldwin Wallace MT 2028

  • Testimonial from coaching client Megan Catalina, bi-coastal actor

    "Ashlee helped me overcome burnout, focus on quality over quantity, and build confidence. Since working with her, I’ve booked musicals and plays in New York and advanced to finals for national tours."

    Megan Catalina, Bi-Coastal Actor

  • "I felt too old and behind to chase my dreams, but Ashlee helped me reframe my thinking and create a clear plan. Because of her encouragement, I’m now waiting on my first film contract!"

    Scean Aaron, Performer

  • "Ashlee is professional, caring, and supportive. With her coaching, I’ve gained more clarity and confidence in my career than I ever imagined."

    Mia Catalano, Bi-Coastal Performer

  • "Working with Ashlee shifted my focus to my strengths. I rebuilt my audition book, recognized my unique presence, and even launched a new website."

    Katherine G. Tracy, Performer

  • "Ashlee’s coaching was invaluable in landing my role in Mamma Mia! on Royal Caribbean. Her expertise made a huge impact on my audition process."

    Jerrod Cate, Performer

  • "With Ashlee’s guidance, I finally launched my YouTube channel, reel, headshots, and website. I now run my career like a business—and it feels good."

    Vanessa Evans, Artist, Performer, Director

  • "Ashlee helped me update my website, build an email list, and launch professional campaigns for my shows. With her support, I made my NYC cabaret debut!"

    Laurie Roldan, Cabaret Artist

  • "Ashlee has a gift for helping performers clarify their goals and turn them into paying work. She combines honesty with genuine care for her clients."

    Kristin Cotts, Performer, Singer/Songwriter

  • "Ashlee inspires me to pursue roles I never thought possible. She offers expertise as a director, entrepreneur, and working actor who understands this industry."

    Melissa Momboisse, Performer

  • "Ashlee is incredibly knowledgeable and kind. In one session, she helped me define not only the artist I am but the artist I want to become."

    Vinh G. Nguyen , Artist + Educator

  • "Working with Ashlee is like basking in sunlight. She listens, encourages, and brings both wisdom and humility to every session."

    Leo Chang, Performer + Educator

Read More Testimonials