How to Make a Musical Theatre Demo Reel That Books the Job
In today’s industry, your demo reel is your audition room. With most submissions happening online, your reel isn’t just a nice-to-have—it’s a must-have.
This post walks you step-by-step through how to create a standout musical theatre demo reel that reflects your best work, tells the right story, and gets you noticed.
💡 Want a shortcut? Grab my free guide to filming your next self-tape like a pro:
🎬 Download: 10 Steps to Self-Tape Success
🎬 Step 1: Gather ALL Your Footage
Look everywhere—Google Drive, phones, USBs, YouTube, social media, Dropbox, hard drives. Collect:
Onstage performances
Showcase clips
Audition or callback self-tapes
Recital or rehearsal footage
🙅♀️ Avoid:
Group numbers where you’re hard to spot
Heavily edited music video-style clips
Distracting scenery (e.g. forests, beaches—save it for your B-roll)
🔍 Step 2: Choose Your Best Clips
Less is more. Aim for 4–5 contrasting clips that highlight:
Your strongest acting & vocal storytelling
The kinds of roles you want to be cast in
Clarity (you in frame, great sound, clean setting)
🧾 Step 3: Align Your Clips with Your Resume
Your demo reel is a visual representation of your resume. Ask yourself:
Do these clips reflect my most current work?
Do they support the casting categories I’m pursuing?
Do they match the energy of my headshots?
🎭 Example: If your resume showcases your strength being contemporary pop/rock like Six the musical, Jagged Little Pill, Dear Evan Hansen then include at least one radio tune clip not from a musical.
✂️ Step 4: Edit for Story + Strategy
Start strong: Lead with your best clip
Create a clean flow: Vary pacing and energy
End on impact: Finish with a solid moment, not a fade out
⏱️ Step 5: Keep It Under 3 Minutes
Casting directors don’t have time to sit through a 5-minute reel. Plus, it will cost you $22/minute to upload on Actor’s Access.
Honestly, I would aim for max 2 minutes. My reels are always 2 minutes so when I update it on Actors Access I only pay $44 each time since I do this twice a year.
Trim every clip to the most compelling 20–30 seconds
Cut intros, title cards, and transitions
Let your work speak for itself
🎯 Your goal is one strong, versatile reel.
Use it across your casting profiles, website, social media, casting kit, and direct submissions—anywhere that asks for a YouTube link or Google Drive folder.
With most auditions now online, your reel should be easy to access, easy to update, and ready to go. Aim to refresh it every 6–12 months (often right before audition season). And don’t feel bad about swapping in better footage as your work evolves—that’s part of the process!
🎥 Pro tip: Avoid wasting time creating five different versions. Keep one master reel that reflects your current goals and casting focus.
🧼 Step 6: Keep It Clean + Professional
This is not the place for effects, transitions, or dramatic music overlays. A strong demo reel is:
Cleanly edited
Easy to watch
Free of distractions
Upload it to:
Actors Access / Backstage profiles
YouTube (use a clean thumbnail and clear title)
Your website (embed it rather than link it to YouTube)
Your Casting Kit (use Google Drive)
📢 Step 7: Share It Smart
Once it’s live:
Add it to every casting profile
Include it in email submissions
Link it in your social media bios (use Unfold the free version if you have a Squarespace website)
Embed it on your Homepage plus the “Actor” or “Media” page on your website
💡 Want to upgrade your submission game?
🎶 Download My Free Audition Tracker Template
📈 Bonus: What to Do After You Post It
Now that your reel is live:
Track what types of submissions it supports
Monitor callback rates over time
Stay open to updating it as your materials evolve
🛠 Your reel is a tool—not a finished product. Revisit it every 6–12 months
Need a fresh perspective on your demo reel or overwhelmed on where to start? Book a strategy session with me.
Ashlee Espinosa, MFA is a professional actress and career coach helping performers and artist-entrepreneurs build bold, burnout-free creative careers onstage and off. With two decades of experience and a unique bi-coastal perspective, Ashlee blends mindset, marketing, and business strategy to help multi-hyphenate artists grow their visibility and income without sacrificing their well-being. Through 1:1 coaching, free weekly resources, and digital tools, she helps creatives design careers that feel as good as they look — and pay them well too.
Want to keep this conversation going? Every Tuesday, I send my best strategies straight to your inbox — no fluff, just the tools and real talk you need to grow your creative career with clarity, confidence, and joy.
